A purple PreggoBox with various pregnancy care products including energy bites, raspberry reed, nipple butter, nursing pads, a travel mug with 'MAMA' written on it, and cloth diapers or wipes, all arranged on a light-colored surface.

Preggobox

Industry: Lifestyle, Maternity
Location: Edmonton, Alberta

Client: Preggobox – A family-run business specializing in thoughtful gift boxes and subscription services for expecting and new moms.

The Challenge:
Preggobox needed fresh, high-quality imagery for their new website and digital advertising campaigns. Their goals were to:

  • Highlight their unique pregnancy and postpartum gift boxes.

  • Capture an authentic, family-oriented feel.

  • Showcase their team and the personal touch behind their business.

The Process

The Process

  • I began with an in-depth consultation with CEOs Farahnaz and Faraz to understand their brand vision, guidelines, and goals.

    • Collaborated with the team to develop a creative concept.

    • Designed a mood board to establish a cohesive visual direction for the shoot.

    • Sourced real-life expecting moms through Facebook groups and Preggobox’s client network.

    • Chose relatable talent to authentically represent their customer base.

    • Created a detailed shot list covering product close-ups, lifestyle images, and team portraits.

    • Designed the set to evoke an “at-home” feel, creating a cozy bedroom atmosphere for lifestyle shots.

    • Captured a blend of lifestyle shots featuring moms interacting with the gift boxes.

    • Photographed product-focused images, including flat lays, to highlight the thoughtful details of each box.

    • Shot team photos, featuring Farahnaz, Faraz, and their parents, who play a vital role in the business.

    • Filmed short-form content for their organic social media use.

  • The visuals beautifully captured the essence of Preggobox as a family-run, customer-focused business. The images were used across their website, social media, and digital ads, helping to strengthen their brand identity and connect with their target audience.

A ceramic mug with the word 'mama' written on it, sitting on a textured surface with a peach-colored background.
A person holding a small white spray bottle with other items in an open gift box.
A woman with shoulder-length brown hair, wearing a white T-shirt and jeans, is holding a purple PreggoBox.ca box filled with pregnancy and baby items, smiling and looking into the box.
Assorted self-care and wellness products arranged in front of a purple PregoBox gift box, including a shower steamer, nipple butter, nursing pads, a face mask, a tea bag, a small tea infuser, and a folded cloth.
A hand holding a box of Lomhia anti-nausea medication with ginger, lemon flavor in a gift box with various wellness items including a rice and lavender heat pad, magnesium spray, belly butter, and other wellness products.
Two women sitting on a bed, smiling and holding purple boxes labeled 'PreggoBox', sharing a joyful moment.
A woman and young girl sitting on a bed, smiling and looking at each other, as the woman opens a purple gift box.
A woman with long blonde hair and glasses is smiling and holding a young girl with red hair who is also smiling, sitting on her lap.
A woman with glasses, blonde hair, and a white jacket, smiling as she picks up a purple box labeled "PreggoBox" at her front door.
Open box containing various items including a white ceramic mug with the word 'Mom' on it, a pack of rice and lavender heat pads labeled 'Mother and Nature,' a container of nursing pads, a bag of organic bath and body products, a pink postcard with a
A woman sitting on a bed opening a purple box labeled 'PreggoBox' with various items inside, including a white mug labeled 'mama', a pink card, and toiletries.
A woman holds an infant in her arms while sitting on a bed with beige and peach pillows, next to a purple box labeled 'PreggoBox.ca' that contains baby products, in a well-lit room.
A family of five smiling and hugging at a celebration table with purple gift boxes, coffee mugs, and assorted packaged foods.
A purple box labeled 'Preggo Box' surrounded by various pregnancy and baby care products, including snacks, nursing pads, a tea tin, and baby cloths on a light-colored surface.
A woman sitting on a bed holding a purple box labeled 'PreggoBox' while another woman hands her the box.

  • "Had a wonderful experience here with Dhakshayini! She understood our vision so well and delivered high-quality photos! Clean studio, with amazing lighting. She’s extremely professional and went above and beyond to ensure we got every shot we needed for our branding photoshoot. Would recommend her to every small business owner!"

    — Farahnaz, Preggobox