Woman smiling and holding a pink hair extension or nail extension, sitting on a black chair against a plain white background, dressed in a bright pink suit and white blouse.

The Lashpertise Inc.

Industry: Cosmetology, aesthetics services

Location: Edmonton, Alberta

Client: A lash business offering beginner and advanced lash extension courses.

The Challenge:
Lashpertise Inc. wanted branding imagery to promote their new lash extension courses.

The Process

The Process

  • Worked with CEO, Heather to develop a visual strategy aligned with Lashpertise Inc’s goals - where they were hoping to utilize the images, brand guidelines, shoot concept etc.

    • Photographed students practicing lash application on models and dolls.

    • Shot dynamic images of Heather teaching to illustrate her hands-on approach.

    • Highlighted the contents of the comprehensive lash training kits.

  • The visuals helped position Lashpertise Inc as a trusted authority in lash training, driving interest and enrollment in their courses. The content was leveraged for website updates, social media promotion, and email marketing campaigns.

Young woman practicing medical or nursing procedure on a mannequin arm with medical tools and notes on a table.
Beauty salon table with lash extension supplies, including lash bath, lash primer, a small bottle labeled Ultra Hold, and a tray of mixed-sized lash extensions.
Beauty training mannequin head with taped eyes, surrounded by eyelash extension supplies including eyelash trays, adhesive, and tools, on a black table.
Two women practicing nail care on a mannequin hand at a table with nail supplies and documents.
Set of false eyelashes in pink packaging displayed in a clear acrylic holder placed on a decorative white pedestal.
Woman practicing eyelash extension technique on a mannequin face while another woman observes, with eyelash tools and supplies on the table.
Pink bottle of lash bath eyelash cleanser on a white surface with blurred curtains in the background.
A cosmetology instructor and a student look at a notebook in a classroom with beauty supplies on the table.
A white bottle of lash primer with a white cap and pink and black label, placed on a white surface with a beige curtain in the background.
A person practicing eyelash extension techniques on a mannequin head, using tools and adhesives on an eyelash extension training mannequin in a salon or training setting.
A person holding a small bottle labeled 'ULTRA HOLD' nail adhesive or nail glue, with their nails painted in a French manicure style.
Beauty products for eyelash extensions on a table, including lash bath, lash primer, and a small bottle of adhesive, with an out-of-focus person in the background using a tablet.
Two women at a table, one showing nail polish colors to the other. The table has nail supplies and a pink storage box.
A woman lying on a table receiving makeup or skincare treatment while two women, one with long straight hair and one with wavy hair, assist and smile.
Two women, one in a pink blazer and the other in a dark top, sharing a warm moment, with the woman in pink gently touching the other's face.
A woman is sitting at a white vanity table with a large mirror. She holds a pink spray bottle and is looking at it while her other hand rests on the table. The table has several pink boxed products, a small lip gloss, and a tablet showing a website.
A smiling woman in a bright pink suit, white blouse, and gold jewelry standing in a warmly decorated room with abstract art, vases, a branch arrangement, and wall sconces.
A woman shopping for false eyelashes at a makeup store, looking at pink eyelash packaging with a tablet and a mirror nearby.
A woman lies on a black massage table with her eyes closed as another woman applies eyelash extensions. The woman receiving the treatment has her hands resting on her abdomen, wearing a gray top and a beaded necklace. The technician is focused, holdi