Gold chain necklace with a circular ring pendant, draped over the edge of a beige ceramic cup or bowl.

Elsie Grey Jewelry

Industry: Jewelry

Location: Edmonton, Alberta

Client: Elsie Grey Jewelry – A boutique jewelry brand focused on minimal designs.

The Challenge:
Michelle, the CEO of Elsie Grey, sought visually captivating imagery to support quarterly product launches.

The Process

The Process

  • Met with Michelle each quarter to understand her vision, key pieces, and campaign goals.

    • Created mood boards to guide the overall visual direction.

    • Sourced models, backdrops, and studio space to bring the concepts to life.

    • Selected and styled props for detailed product shots.

    • Shot lifestyle images featuring jewelry styled on models.

    • Captured clean, minimalist product shots highlighting craftsmanship and design.

  • Final visuals helped elevated Elsie Grey’s brand presence, creating cohesive, visually striking content used across social media, website banners, and promotional materials.

A young woman with short, platinum blonde hair and freckles, resting her chin on her hand, wearing a beige knit sweater and a drop earring with a pearl.
A gold wedding ring resting on an open book with printed text.
A woman with dark hair and light skin, smiling and sitting indoors, wears gold hoop earrings, a gold ring, and a sleeveless white top.
A woman with blonde hair wearing a sleeveless white top and blue jeans, sitting indoors with her hands clasped. She has a gold ring with a black center on her finger.
Gold jewelry consisting of a chain and a ring with a black stone on a white fabric surface.
Portrait of a young woman with blonde, curly hair, tan skin, and freckles, wearing a white top and a long gold earring, against a beige background.
Pair of gold hoop earrings with pearl charms on a white marble block, placed on a cream fabric surface, with a magazine showing a woman in a yellow gown.
A young woman with blonde hair and blue eyes adjusts her face with her hand, wearing a gold ring with a black oval stone, sitting near a bookshelf filled with books.
A photograph shows a black and white magazine or book with a woman's face, a white bowl with four earrings inside, a ceramic pitcher, all placed on a beige textured surface.
Gold chain necklace with circular accents resting on a ceramic cup.
A woman with long dark hair and light skin adjusting an earring on her left ear.
Gold and silver earrings, a gold chain necklace with a black gemstone pendant, and a silver ring with a clasp, displayed on a white swirl fabric and beige surface, with a decorative mirror in the background.
A young woman with blonde hair, wearing a light gray sleeveless top, silver earrings, and a small tattoo on her collarbone, looking softly at the camera against a plain, light-colored background.
Young woman with dark hair and tan skin sitting on the floor next to a bed with beige and white bedding, leaning on the side of the bed, in a room with a white brick wall, a black and gold floor lamp, and a small white nightstand with a stack of book
A gold necklace with an irregular, reflective gold pendant hanging from a delicate chain, displayed against a soft, beige fabric background.
Gold circular earrings placed on an open magazine with a quote about strength and a woman's portrait in black clothing.
Open jewelry box with gold jewelry, including rings, necklaces, and bracelets, beside a black-and-white photograph of a woman.
Gold chain necklace with a pearl pendant resting on a marble stand, surrounded by a lit candle in a glass holder, all on soft satin fabric.
Pair of earrings with gold triangular tops and large, round, marbled pearl-like pendants, placed on silky beige fabric.

“Working with Dhakshayini has been so great! She's very professional, easy to work with and so creative! I am always amazed at the beautiful pictures she takes! She needs very little guidance from me and I trust her judgement 100%. She never disappoints. She meets with me before a photoshoot to get an idea of my vision and I can always count on her to execute that vision flawlessly through her photos. She's the only one I want to take photos for my business. Her photos are the best!"

 - Michelle Choy, Elsie Grey Jewelry